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1917 El Grafico Quina-Laroche
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QUINA-LAROCHE. Tónico reconstituyente y febrífugo. Recomendado por todos los médicos. La QUINA-LAROCHE es de sabor muy agradable y contiene todos los principios de las tres mejores especies de quinas. Es superior con mucho a todos los demás vinos de quina, y está reconocida por las celebridades médicas del mundo entero como el Tónico y el Reconstituyente por excelencia en los casos de debilidad, agotamiento, falta de apetito, dispepsia, convalecencias, calenturas. De venta en toda buena Farmacia. Exíjase la Verdadera QUINA-LAROCHE., QUINA-LAROCHE.Tonic, invigorating, febrifuge. Recommended by all the doctors. The QUINA-LA ROCHE has a pleasant flavor and has all the principles of the three best species of quinas. It is superior to all the other quinine wines. It is recognized by the famous doctors of the whole world as the tonic and invigorating per excellence in the case of weakness, fatigue, lack of appetite, dyspepsia, convalescences, fever. Available in every good pharmacy. Demand real QUINA-LAROCHE, pep
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1917 Maclean's April Postum
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A bright sunny day started in a sensible way with a cup of Instant Postum. Of course she is cheery and winsome. "There's a Reason", This is a medium-sized ad for Postum, which is a caffeine-free alternative to coffee. This ad in particular depicts a woman drinking from a mug near a window., joy
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1917 Maclean's April Sanagen
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All Businessmen Need Sanagen--to cope with the strain of "pounding along" at high speed day after day. Do you ever stop to think what will replace that used up energy or restore your fagged our nerves--what will keep you efficient and make for your mental and physical alertness? Food--sleep--rest? Yes, these will do it; that is if you get them, but you don't. So you must supply their restoring influence by another means. This is found in Sanagen which contains the life-giving proteids to rebuild and the phosphorus to restore. A spoonful of Sanagen after each meal and on retiring not only carries strong nutriment to the nerves and body, but will aid digestion and enable you to extract every ounce of nutriment from your daily food. Sanagen is rich in phosphorus and proteids, an ideal tonic food for folks who are not in every day health. Sanagen is prescribed by physicians and sold by druggists everywhere, or write to our Canadian Depot, P.O. Box 451, Toronto, Ont. MADE BY CASEIN LIMITED BATTERSEA, LONDON, S.W., This is a medium-sized ad for Sanagen, a nutrient tonic which is meant to give energy. There is an illustration of a man mixing Sanagen into a glass of water, and a glass of Sanagen., pep, clarity, sexuality
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1917 Maclean's April Seal Coffee
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"Seal Brand" means a certain, definite blend of high-grade coffee--uniform in quality and always delicious. Don't take any chances--always insist on having "SEAL BRAND" COFFEE. In 1/2, 1 and 2 pounds tins. Whole--ground--pulverized--also fine ground for Percolators. Never sold in bulk. CHASE & SANBORN, MONTREAL., This is a text-only for Seal brand coffee. It's text is slightly different from the other ads, as always, though this time with no illustration., -
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1917 Maclean's December Cowan's Cocoa
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Link Economy With Production | These great fertile lands of Canada are playing and will play an enormous part in winning this world war. With their wonderful production and resources the Allies are dependent on them to a large extent for food supplies. Be careful then and economise while you produce. Buy for your table suitable economical articles full of food value. Eliminate waste and study thrift. Don't overlook the fact that Cocoa has great body building propensities. It is nourishing and sustaining and within the reach of every purse. For the best results be sure to ask for this great food drink. "The ktichen must help as well as the work shop and the trenches." Lloyd George. COWAN'S COCOA - "Perfection Brand" Purest and Best | For the safest and best results order this special brand., This is a medium-sized ad for Cowan's Cocoa. There is war imagery utilized, with an illustration of a man in the trenches, and a mug of what looks to be hot cocoa., -
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1917 Maclean's December Postum
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The PASSER-BY | SLEEPLESSNESS NERVOUSNESS IRRITABILITY COFFEE | When the sensible man discovers - no matter how - that tea and coffee insidiously attacks heart, nerves, and digestion - causing a host of common ills, he passes by the enticing cup and for his table beverage chooses Instant Postum | A pure cereal food-drink containing only true nourishent and a delightful flavor. "There's a Reason" for Postum, This is a medium-sized ad for Postum, which is a caffeine free-alternative to coffee and tea, which Postum ads posit as unhealthy. This ad in particular depicts a cup of coffee and a man walking in a suit., -
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1917 Maclean's December Seal Coffee
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The more you know about coffee - and the more particular you are about aroma and flavour - the more you will appreciate "SEAL BRAND" COFFEE. Once you have tried it, your choice will always be Chase & Sanborn's "SEAL BRAND" COFFEE. In 1/2, 1 and 2 pound tins. Whole--ground--pulverized--also fine ground for Percolators. Never sold in bulk. CHASE & SANBORN, MONTREAL., This is a small text-only ad for Seal brand coffee. It's flavour and aroma is emphasized., -
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1917 Maclean's February Postum
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Uncle Sam's Mail Carriers Have brought thousands of letters telling of the health-benefits following a change from tea or coffee to POSTUM | Some people seem able to drink tea or coffee, for a time, without much apparent harm to health and comfort. But there are many others to whom it is definitely injurious to the heart, stomach and nerves. If you are one of those with whom tea and coffee disagree, a change to the pure, delicious food-drink, Postum, would seem advisable--and "There's a Reason", This is a medium-sized ad for Postum, which advertises itself as a healthier alternative to coffee and tea due to it not containing caffeine. This ad includes an illustration of a mailman., -
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1917 Maclean's February Seal Coffee.JPG
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Reappears in September 1917, The treat that its lovers learn to expect from a cup of "SEAL BRAND" COFFEE, is always realized to the full for "Seal Brand" holds its aroma and flavour to the last spoonful in the air-tight can. In 1/2, 1 and 2 pound tins. Whole--ground--pulverized--also find ground for Percolators. Never sold in bulk. CHASE & SANBORN, MONTREAL., This is a text-only for Seal brand coffee. It's text is slightly different from the other ads, as always, though this time with no illustration., -
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1917 Maclean's January Red Rose Tea.JPG
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Reducing Expenses | THE war has increased the cost of living. The housewife must, therefore, make her money go farther. By using a tea, like Red Rose, which is largely composed of Assam Indian teas, she can reduce her tea tills considerably. The rich Indian strength requires less tea in the tea pot. In sealed packages only. Try it., This is a small ad for Red Rose Tea. There is an illustration of a box of tea, which has "RED ROSE TEA is good tea" written on it.
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1917 Maclean's January Seal Coffee
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The three words that tell the whole story of a perfect cup of coffee, from plantation to the breakfast table - "SEAL BRAND: COFFEE. In 1/2, 1 and 2 pound tins. Whole--ground--pulverized--also fine ground for Percolators. Never sold in bulk. CHASE & SANBORN, MONTREAL., This is a small text-only ad for Seal Coffee. Very little is said., -
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1917 Maclean's July Baker's Cocoa
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Repeats in August and September of 1917. It is my first time seeing an ad for this product., Let the Chocolate Girl Serve You BUY BAKER'S COCOA MADE IN CANADA All of our products sold in Canada are made in Canada, in our mill at Montreal. There we utilize the results of our 136 years' successful experience in the manufacture of cocoa to furnish you with good cocoa of absolute purity, high quality and delicious flavor. Choice Recipe Book sent free | Walter Baker & Co. Ltd. ESTABLISHED 1780 Montreal, Can. Dorchester, Mass., This is a small ad for Baker's Cocoa. There is a small illustration of a woman in an apron who looks like a milkmaid serving a tray., -
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1917 Maclean's July Postum
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Comfort, Health and Pleasure are all combined in that delicous "cooler" ICED POSTUM (Postum made in the usual way, chilled with ice, and served with sugar, and either a dash or lemon or cream to taste)., This is a medium-sized ad for Postum, which in the past has been marketing as a healthier alternative to coffee/tea due to it being caffeine free. However, this ad does not mention any of that - it only mentions Postum as being good and healthy, and how versatile it is as a drink. There is an illustration of a woman giving a drink to a young girl., joy, calm
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1917 Maclean's March Sanagen
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Just two spoonfuls of SANAGEN Start to-day on a course of Sanagen. I will restore wasted strength. It gives you vigorous and bounding health. It will help your digestion and improve your appetite. Just two spoonfuls three times a day, and on retiring, and soon the overtaxed brain and exhausted nerves obtain the nourishment and strength they need. Why Sanagen in particular? Because Sanagen is a wonderful tonic food containing the very substance of which the human body is composed. It is in fact a nitrogenous food consisting of pure British milk case-in, with phosphorus in the form of glycero-phosphates. It thereby not only imparts its own proteids and phosphorous, but it also enables you to absorb these elements from your daily food. That explains why Sanagen is decidedly beneficial as a restorative agent. That explains why it is a scientific food, having an upbuilding and strengthening or tonic value. That explains finally why it is so strongly recommended and so often prescribed by physicians in their own practice. SANAGEN The fact is your doctor will tell you that no more potent tonic-food exists for restoring vigor and energy to the body, brains and nerves than Sanagen. Put up in three sizes and is sold by your druggist. CASEIN LIMITED, LONDON, S.W., OR P.O. BOX 451, TORONTO, ONT., This is an ad for Sanagen, which is some form of a nutrition tonic. The ad promises strength and vitality. There is an illustration of a box of Sanagen being mixed into a glass of water., pep, clarity
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1917 Maclean's November Cowan's Chocolate
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Repeats in 1918, Cowan's Active Service CHOCOLATE For our Heroes | Little Miss MAIDEN CANADA | At times during heavy bombardment the army commissariat becomes so disorganized that ordinary food is unprocurable for days. During such times as this the value of a convenient and concentrated food that may be carried and handled easily, cannot be over-estimated. Active Service Chocolate answers all the requirements of such a food. It is the most nourishing and wholesome chocolate manufactured. If you are unable to obtain this chocolate in your locality, write us, we will see that you get it. Sold in 5c and 21c sizes., This is a medium-sized ad for Cowan's Active Service Chocolate, which is a chocolate which is marketed as a nourishing and convenient food. It uses war themes to recommend it. There is an illustration of a girl holding a bar of chocolate amidst a scenic background., -
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1917 Maclean's November Postum
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The Woman Who Cares is watchful of every influence that bears upon the husband's health. And her part lies largely in selecting proper food and drink. For example, when science says that tea and coffee contain a drug whose constant use makes for premature old age, and whose reactionary effects cripple nerves and heart, she quits both tea and coffee and serves the delicious, pure food-drink. POSTUM "There's a Reason", This is a medium-sized ad for Postum, which is a caffeine-free alternative to coffee and tea, which Postum ads posit as unhealthy. This ad in particular depicts a woman serving a mug to a man., sexuality
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1917 Maclean's November Seal Coffee
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"We never have coffee at our house, because I can't make good coffee." Have you ever started right-with Chase & Sanborn's "SEAL BRAND" COFFEE? In 1/2, 1 and 2 pound tins. Whole--ground--pulverized--also fine ground for Percolators. Never sold in bulk. CHASE & SANBORN, MONTREAL., This is a text-only ad for Seal brand coffee. It emphasizes the ease of making coffee with Seal coffee., -
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1917 Maclean's October Baker's Cocoa
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Again in November and December 1917, Youth Health and Happiness all acclaim the good qualities of BAKER'S COCOA It's purity, delicous flavour, wholseomeness and food value combine to make it a perfect food drink. Booklet of Choice Recipes Sent Free | WALTER BAKER & CO. LTD ESTABLISHED 1780 MONTREAL, CANADA. DORCHESTER, MASS., This is a small ad for Baker's Cocoa. There is a small illustration of a woman in an apron who looks like a milkmaid serving a tray and a man and a woman holding a glass., joy
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1917 Maclean's October Cowan's Cocoa
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Nourishment! Little Miss MAIDEN CANADA During the convalescent stage after sickness, the body is craving for wholesome nourishment. There is nothing more soothing to the nerves or agreeable to the digestion than Perfection Brand Cocoa. It is, in itself, a splendid food and next time there is any body-building to be done, try it. Good at all times COWAN'S COCOA--"Perfection Brand" Purest and Brand, This is a small ad for Cowan's Cocoa. There is an illustration of a woman serving food and a tray a sick-looking man in bed, and nourishment is promised., calm