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: 1987 Maclean's Scotch; BELL'S Old Scotch Whisky Arthur Bell & Sons Ltd. PERTH SCOTLAND EXTRA SPECIAL Scotland's Treasure, Bell's Scotch whisky is touted as "Scotland's Treasure" and displayed in a safe beside a golfing trophy, as a way to display the brand's spirit of being of high value.

: 1987 Maclean's Scotch; I'll be home for Chivas, Ad shows a image of a winter cabin within the bottle of scotch with the words "I'll be home for Chivas" printed below the bottle, making a comparison to the phrase "I'll be home for Christmas" as a way to tout the spirit as being so good that people will come home just to be able to enjoy it.

: 1987 Maclean's Vodka; There's vodka. And then there's Smirnoff. Friends are worth it. SMIRNOFF Ste. Pierre Smirnoff VODKA, Smirnoff vodka is advertised as being set apart from other vodkas through the pure smoothness of the spirit, with the ad displaying two pictures of playing piano and enjoying the spirit together, with one being dreary and the other being very colourful, as a way to compare the high quality of Smirnoff vodka to the other brand's on the market.

: 1987 Maclean's Vodka; There's vodka. And then there's Smirnoff. Friends are worth it. SMIRNOFF Ste. Pierre Smirnoff VODKA, Smirnoff vodka is advertised as being set apart from other vodkas through the pure smoothness of the spirit, with the ad displaying two pictures of a group of friends enjoying the vodka together at a winter BBQ, with one being dreary and the other being very colourful, as a way to compare the high quality of Smirnoff vodka to the other brand's on the market.

: 1987 Maclean's Vodka; GIVE. AS GOOD AS YOU GET. ALBERTA VODKA DISTILLED FROM PRIME NORTHERN GRAIN ALBERTA PURE VODKA 750 ml Celebrate the season. With crystal clear Alberta Vodka. A genuine Canadian taste distilled from prime Northern grain. Pure Alberta Vodka is clean, crisp and oh so smooth. And that about wraps it up., Alberta Pure Canadian vodka is shown both wrapped in gift wrapping paper, as well as opened up with the words "Give" and "As Good As You Get" above each respectively as a way to show how great of gifts the spirit makes.

: 1987 Maclean's Vodka; There's vodka. And then there's Smirnoff. Offer your friends the best of the season. SMIRNOFF Ste. Pierre Smirnoff VODKA, Smirnoff vodka is advertised as being set apart from other vodkas through the pure smoothness of the spirit, with the ad displaying two pictures of a house decorated for the Christmas season, with one being dreary and the other being very colourful, as a way to compare the high quality of Smirnoff vodka to the other brand's on the market.

: 1987 Maclean's Vodka; IDENTIFIED TYING OBJECT The vodka you're buying, is it your choice? Or someone else's? Red Tassel Vodka is filtered through hard- wood charcoal for consistent purity and smoothness. SHOW YOUR TRUE COLOURS. T. Nitte Red Tassel is registered trademark of McGuinness Distillers Ltd. McGUINNESS RED TASSEL VODKA, Ad for Red Tassel Vodka displays the vodka's signature red tassel is displayed in the ad, as well as describes the in depth filtering process that the vodka goes through to ensure purity.

: 1987 Maclean's Vodka; BEAU TIE Are you choosing your vodka or just buying it? Red Tassel Vodka is filtered through hard- wood charcoal for consistent purity and smoothness. SHOW YOUR TRUE COLOURS. Red Tassel is a registered trademark of McGuinness Distillers Ltd. McGUINNESS RED TASSEL VODKA, Ad Red Tassel Vodka displays the vodka's signature red tassel is displayed in the ad, as well as the in depth filtering process that the vodka goes through to ensure purity.

: 1987 Maclean's Vodka; YULE TIED Buy unto others as you would buy unto yourself. Red Tassel Vodka is filtered through hardwood charcoal for consistent purity and smoothness. SHOW YOUR TRUE COLOURS. Red Tassel is a registered trademark of McGuinness Distillers Ltd. McGUINNESS RED TASSEL VODKA, An ad for Red Tassel Vodka displays the vodka's signature red tassel is displayed in the ad, as well as the in depth filtering process that the vodka goes through to ensure purity is described.

: 1987 Maclean's Vodka; CORD ON BLUE Are you making up your own mind about vodka? Or is someone else doing it for you? Red Tassel Vodka is filtered through hard- wood charcoal for consistent purity and smoothness. SHOW YOUR TRUE COLOURS. Red Tassel is a registered trademark of McGuinness Distillers Ltd. McGUINNESS RED TASSEL VODKA, Ad for McGuinness Red Tassel Vodka displays the vodka's signature red tassel is displayed in the ad, as well as the in depth filtering process that the vodka goes through to ensure purity is described.

: 1987 Maclean's Vodka; Seagram's Premium Deluxe Vodka. Smooth to the tenth power Seagram's PREMIUM DELUXE VODKA Smooth 10 Splurge, Seagram's Premium Deluxe Vodka is advertised as being ultra smooth with the ad displaying a bottle of the the vodka and a martini glass filled with the spirit in front of a black background.

: 1987 Maclean's Whisky; "Shall we call it a night." C.C. BEST IN THE HOUSE Canadian Club, Ad for Canadian Club Canadian Whisky shows a couple watching TV together while enjoying the spirit with the slogan "Best In the House" imposed over the image, as a way to tout the spirit as being superb.

: 1987 Maclean's Whisky; WISER'S DELUXE 10 WISER'S DELUXE Canadian Whisky Canadien 10 You're not just tasting smoothness, you're tasting heritage. For over a century, Wiser's De Luxe has been created by the proud craftsmen of the distillery founded by J.P. Wiser. Today, in every sip of this exceptionally smooth whisky, you can taste the result of such skill and dedication. Wiser's DE LUXE Heritage you can taste., Wiser's Deluxe 10 year old Canadian Whisky is advertised as receiving its smooth flavour from is long heritage and tradition that goes into distilling the spirit, with the ad displaying a bottle and glass of the spirit poured over ice.

: 1987 Maclean's Whisky; "Hello sports fans." NE A PART OF IT Canadian Club LIGHT. CRISP. VERSATILE. For your free Canadian Club "Be A Part Of It" Recipe Book, call 1-800-387-2419., Ad for Canadian Club Canadian whisky shows friends together at a bar while enjoying the spirit with the slogan "Be a part of it" imposed over the image, as a way to associate the drink with good times with good friends.

: 1987 Maclean's Whisky; For superior beings. 12 Years . Ans Adams Antique CANADIAN WHISKY CANADIEN TWELVE YEARS OLD 12 Thomas Adams Distillers Ltd. Adams Antique. The 12 old classic Canadian whisky., Canadian whisky is marketed as being "For superior being", with the ad showing a cosmic hand reaching for a class of the spirit as a means to associate the drink with the high class.

: 1987 Maclean's Whisky; SMOOTH AS SILK. McGUINNESS SILK TASSEL CANADIAN WHISKY CANADIEN, Ad for Silk Tassel Canadian Whisky advertises whisky as being "smooth as silk" and is shown by a woman holding a bottle of the spirit.

: 1987 Maclean's Whisky; Jack Daniel's Tennessee Whiskey is represented in Canada by FBM Distillery Ltd. Brampton, Ontario LYNCHBURG, TENNESSEE (population 361) is where we make Jack Daniel's Tennessee Whiskey, and where we make lots of Canadian friends. Folks come from all over to see how we make our whiskeys. Then, as often as not, they remark as how they wish they could get Jack Daniel's Tennessee Whiskey at home. Truth is, it's easier to get our whiskey in Canada than it is here in Lynchburg. You see, we're in Moore County and that's a dry country. So we just tell everyone to look for Jack Daniel's Tennessee Whiskey back home. It's real easy to find, and real easy to enjoy, especially with friends. JACK DANIEL'S TENNESSEE WHISKEY If you'd like a booklet about Jack Daniel's Whiskey, write us here in Lynchburg, Tennessee, 37351 U.S.A. Jack Daniel's Jack Daniels OLD TIME No. 7 BRAND QUALITY Tennessee SOUR MASH WHISKEY, Ad for Jack Daniel's goes in depth about the place where the whisky is made, Lynchburg, Tennessee, and how often they have Canadian visitors learning about how the spirit is made and desiring to buy some after as a way to speak to the quality of the Tennessee Whisky.

: 1987 Maclean's Wine; FOR THE TIMES YOU DRINK WINE... CHOOSE THE WINE OF THE TIMES. THE WINES OF ITALY, Ad for Italian Wines describes Italian wines as being "The Wine of The Times" and that they should be what you drink when you do drink wine. The ad displays a couple together laughing and having a good time as a way to associate the wine with times of happiness.

: 1987 Maclean's Wine; One of Burgundy's Best Cellars PISSE-DRU A fruity premier quality Beaujolais at its best when slightly chilled. PISSE-DRU DS BEAUJOLAIS PISSE-DRU Michel Reichart Agencies Inc., Pisse-dru wine is described as one of the best in the cellar and the ad shows a bottle of it displayed simply in front of several other wines in a cellar.

: 1987 Semana Aguardiente Antioqueño 2; Aguardiente Antioqueño. ¡Ahora sí que está bien bueno! Con nueva etiqueta. Sabor y alegría. Si quiere puro aguardiente tome Antioqueño, Aguardiente Antioqueño. Now it is really good! With a new label. Flavor and happiness. If you want pure aguardiente, take Antioqueño.