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: 1985 Maclean's Cigarettes; Back page ad., YOU CAN TAKE QUALITY ANYWHERE CRAVEN "A" A ORIGINAL CRAVEN "A" FILTER CIGARETTES True quality. True taste. Warning: Health and Welfare Canada advises that danger to health increases with amount smoked - avoid inhaling. Average per cigarette - King Size Filter: "Tar" 12 mg. Nic. 1.0 mg. Regular Filter: "Tar" 9 mg. Nic. 0.6 mg., Ad for Craven "A" original cigarettes emphasizes tradition of the company and having the best tasting cigarettes, with the ad displaying an image of a group of friends enjoying the brand's cigarettes in a nice backyard in the background, with a pack of the cigarettes in the foreground.

: 1985 Maclean's Gin; BEST OF TIMES Importe Imported BEEFEATER London Distilled dry Gin James Burrough London England DISTILLED AND BOTTLED IN ENGLAND DISTILLE ET EMBOUTEILLE EN ANGLETERRE 750 ml 40% alc./vol. BEEFEATER: Spirit of England, Beefeater London Dry Gin is marketed as the "Spirit of England" as a means to create an identity for the brand to market with, The ad displays a bottle and drinks made with the brand's gin in front of an image of a couple enjoying the gin together as a way to associate the drink with those who you love.

: 1985 Maclean's Gin; BEST OF TASTE Importe Imported BEEFEATER London Distilled Dry Gin James Burrough London England DISTILLED AND BOTTLED IN ENGLAND DISTILE ET EMBOUTEILLE EN ANGLETERRE 710 ml 40% alc./vol BEEFEATER: Spirit of England, Beefeater London Dry Gin is marketed as the "Spirit of England" as a means to create an identity for the brand to market with, The ad displays a bottle and drinks made with the brand's gin in front of an image of a couple enjoying the gin together as a way to associate the drink with those who you love.

: 1985 Maclean's Gin; Burnett's is taste. The cold snap of a real dry gin. Frosty, delicious. hen you;re hot, you're ready for it: THE COLD SNAP OF BURNETT'S GIN. BURNETT'S WHITE SATIN SIR ROBERT BURNETT'S LONDON DRY GIN Sir Robert Burnett & Co. 710 ml 40% alc./vol., Sir Robert Burnett's London Dry Gin is advertised as being refreshing and having the cold snap of a real dry gin, with the ad displaying an image of a couple enjoying the gin and cooling off after a day of exercising.

: 1985 Maclean's Liqueur; DISTINCTIVELY COINTREAU. The distinctive orange taste in the distinctive cubic bottle is enjoyed throughout the fur corners of the world - straight, on the rocks, with a spritz, or in cocktails. COINTREAU FRANCE, French Cointreau liqueur is advertised as having a distinct, unique taste to it and being enjoyed in many different ways, with the ad displaying a bottle of the liqueur as an orange as a way to display a fruit which the liqueur gets some of its flavour from.

: 1985 Maclean's Liqueur; We talked and talked... and never ran out of things to say. BAILEYS ORIGINAL IRISH CREAM IRISH CREAM LIQUOR BOISSON IRLANDAISE A LA CREME Baileys. For the moments you treasure., Baileys Irish Cream Liqueur is advertised as being enjoyed with friends over good conversation as a way to associate the drink with good times.

: 1985 Maclean's Liqueur; LIQUOR D.O.M Le Directour A.L.L BENEDICTINE LIQUEUR DOM Cafe DOM Cafe 1 1/4oz. Benedictine liqueur. 4 oz. fresh brewed coffee. Top with whipped cream and garnish with cinnamon sticks. Since 1510, there has been more than one way to enjoy life. BENEDICTINE., D.O.M Liqueur is described as being a way to enjoy life and as having been around for the last 150 years, with the ad displaying a bottle of the liqueur beside a glass of the liqueur and a DOM Cafe, a drink advertised as being a great use for the brand's liqueur.

: 1985 Maclean's Liqueur; 21 of my favourite things. .Two weeks in Nassau. .Old T.V westerns. .Wylie's chicken wings. .Lisa's backrubs. .Lisa's footrubs. .Weekends. .Windsurfing. .Bowbara's home-made birthday cards. .Reading the newspaper while soaking in the tub. .Skiing in deep, deep powder. .My one great essay from university. .5 card stud. .UCRs. Time shifting with my UCR. .Lisa's crazy hairstyles. .Getting several green lights in a row. .Off road driving. .My mothers refrigerator (it's always full). .Racquetball. .A downtown address. .Twenty One, the casual cream that's made for me. It's time for 21! The delicious, new almond mocha cream with a light-hearted, neutral wine base. 17% alcohol by volume. Have it your way today! 21. The Casual Cream., 21 The Casual Cream liqueur is advertised through a list of an individuals favourite things, with the liqueur taking the twenty-first spot.

: 1985 Maclean's Liqueur; MEAGHER Le Triple Sec by Meagher's Exquisitely subtle TRIPLE SEC, Meagher's Triple Sec Liqueur is advertised as "Exquisitely subtle", with the ad displaying a glass having the liqueur being poured into it in front of a black background.

: 1985 Maclean's Liqueur; Liqueur Triple Orange Triple Orange Grand Marnier Liqueur Paris - France 39.8% alc./vol. 750 ml THE SEAL OF EXCELLENCE To receive recipes prepared in the grand tradition with Grand Marnier, write: Grand Marnier, P.O. Box 1028 - Station "B", Montreal (Quebec) H3B 3K5, Grand Marnier liqueur is advertised as having the bottle displaying a wax seal as a means to show its excellence.

: 1985 Maclean's Rum; SMOOTH - DARK BRUN - DOUX RUM RHUM Ron BACARDI Superior THE DARK TASTE THAT ECLIPSES EVERYTHING. BACARDI DARK RUM. A RICH CARIBBEAN TASTE WITH THE SMOOTHNESS OF BACARDI., Bacardi Dark Rum is advertised as having a flavour "That eclipses everything" and is shown being enjoyed on ice, as a way to speak to the high quality and great flavour of the Rum.

: 1985 Maclean's Rum; Bacardi white taste great mixed because it tastes great unmixed. Bacardi WHITE - DRY BLANC - SEC CARTA BLANCA RUM - RHUM Ron BACARDI Superior FBM DISTILLERY CO. LTD. 40% alc./vol. 710 ml Bacardi daiquiri Shake or blend juice of half a line or lemon and 1/2 tsp. sugar (or use prepared mix) with 1 1/2 oz. Bacardi rum and crushed ice. Strain and serve. A Bacardi original. Bacardi and OJ A screwdriver with a zippier taste, and easy as 1, 2, 3. Just pour 1 1/2 oz. Bacardi rum over ice, pour on ice-cold orange juice, and squeeze in a lime or lemon wedge. One sip and the secret's out. Bacardi rum by itself is nothing but smoothness and light taste. So it comes on smooth and light daiquiris, screwdrivers and countless other drinks. Any way you mix it, Bacardi comes through for you. For a good food and drink recipe booklet, write FBM Dis- tillery Co. Ltd., P.O. Box 368, Brampton, Ontario L6V 2L3 On the rocks Bacardi white rum. The smooth, light taste comes through. BACARDI RUM ID PRODUCED BY SPECIAL AUTHORITY AND UNDER THE SUPERVISION OF BACARDI & CO LTD. BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & CO LTD. BOTTLED BY FBM DISTILLERY CO LTD. CANADA, Ad for Bacardi White Rum states that "Bacardi white tastes great mixed because it tastes great unmixed" and that it has a "smooth, light taste", and displays various mixed drink and a glass with the rum poured over ice beside a bottle of the spirit.

: 1985 Maclean's Rum; Taste the difference. Any way you mix it the great flavour of Jamaica comes through APPLETON GOLD SPECIAL LIGHT RUM RHUM LEGER 750 ml 40% alc./vol., Appleton Gold Special Light Rum is described as being able to be mixed with anything and having "the great flavour of Jamaica" still shine through, with the ad displaying a bottle of the rum in the foreground, in front of a glass of a drink mixed using the brand's light rum in the background.

: 1985 Maclean's Rye; A LEGEND TAKES TIME Quality rye aged seven years for a richer, smoother taste. VIII IIII V VI VII VIII IX X XI XII I I III IIII V VI VII, Ad for Canadian Legend 7 year old Canadian Whisky is advertised as something that takes time to create its rich and smooth taste, with the ad displaying a bottle of the spirit in on a clock as a way to display the importance that the brand places on how long they age their rye.

: 1985 Maclean's Rye; PREMIUM IS PREMIUM. Alberta PREMIUM SPECIAL MILD CANADIAN RYE WHISKY WHISKY CANADIEN LEGER ALVERTA DISTILLERS LIMITED CALGARY, CANADA, Alberta Premium Canadian Special Mild Whisky is advertised as premium rye, with the ad showing a glass of the spirit over ice floating in space above the Earth as a way to tout it as being above the competition.

: 1985 Maclean's Rye; "I've got my fingers crossed." BE A PART OF IT Canadian Club LIGHT. CRISP. VERSATILE. ENJOY., Ad for Canadian Club Canadian Whisky shows two friends talking at a bar while enjoying the spirit together with the slogan "Be a part of it" imposed over the image, as a way to associate the drink with good times spent with friends.

: 1985 Maclean's Scotch; RESIST THE USUAL TASTE THE REWARDS Teacher's HIGHLAND CREAM Perfection of Old SCOTCH WHISKY 750 ml alc./vol., Ad for Teacher's Highland Cream Scotch Whisky displays the scotch with the words "Resist the usual" "Taste the rewards", displaying an explorer, as a way to associate the spirit with adventure.

: 1985 Maclean's Scotch; THE FAMOUS GROUSE FINEST SCOTCH WHISKY 100% SCOTCH WHISKIES BLENDED & BOTTLED BY MATTHEW GLOAG & SON LTD. PERTH, SCOTLAND BY APPOINTMENT TO HER MAJESTY THE QUEEN SCOTCH WHISKY PRODUCT OF SCOTLAND THE CHOICE OF SCOTLAND With its success in the land of its origin and its enthusiastic reception by whisky connoisseurs the world over, The Famous Grouse has established itself as the choicest of scotch whiskies. NOW THE CHOICE IS YOURS., The Famous Grouse Scotch Whisky is advertised as "The choice of Scotland" and states that now the only choice that is left to be made is that of the readers choice in scotch, as a way to tout the spirit as the best on the market.

: 1985 Maclean's Sherry; IMPORTED Fine Old Pale Cream Sherry Croft ORIGINAL VIEUX SHERRY FIN 750 ml 18% alc./vol. WINE VIN Croft Jerez Produit d'Eapagne Product of Spain CROFT ORIGINAL. THE ENLIGHTENED CREAM SHERRY. Croft Original is lighter looking and lighter tasting than traditional dark cream sherries. Croft has a delicate, fresh taste that's light years ahead. Try a little on your tongue. It's an unexpected pleasure. Find out why many people prefer the lighter sweetness of Croft., Croft Original Cream Sherry is described as a lighter type of sherry with a fresh, delicate taste, with the ad displaying a bottle and glass of the sherry atop a dining room table.

: 1985 Maclean's Various Alcohols; THE SCHENLEY AWARDS The Monde Selection is among the most coveted awards in the spirits industry. It is recognized as the "symbol of quality" by over 170 countries. Why? Because only the Monde Selection is awarded accord- ing to both the subjective judgement of experts and the objective analy- sis of scientific tests. Thus, we're very proud that in the last ten years Schenley has won more Monde Selection Awards than any other distiller in Canada. We've earned 43 Gold, 15 Silver and 6 Bronze medals. It's a remarkable record of achievement, confirm- ing that when it comes to fine spirits... Schenley is best. MONDE SELECTION BRUXLIES Schenley O.F.C. AGED 8 YEARS Canadian Schenley O.F.C. CANADIAN WHISKY WHISKY CANADIEN Schenley CANADA INC. TROIKA PREMIUM VODKA Distilled by Schenley Schenley London Dry Schenley London DRY GIN Ro CARIOCA WHITE - BLANC Ron CARIOCA RUM/RHUM SCHENLEY CANADA INC. SCHENLEY O.F.C. The winner of 12 Gold medals, plus the competition's highest award... the Monde Selection perpetual trophy. Obviously, one of Canada's outstanding 8-year-old whiskies. TROIKA VODKA This exceptional vodka has won 6 Gold, 1 Silver and 2 Bronze. Troika has also won the loyalty of Canadians who appreciate a winning bloody mary screwdriver. SCHENLEY LONDON DRY GIN The only dry gin to ever win a Monde Selection God medal, not once, but seven times! It's the main ingredient for an award winning martini. RON CARIOCA WHITE RUM Winner of 3 Gold, 5 Silver and 1 Bronze, and a winner for those who appreciate the refreshing taste of rum made from pure cane spirits imported from the Tropics. Marketed across Canada by Schenley Canada Inc. An All Canadian Company, Ad discusses various accolades that the Schenley company's spirits have been awarded for their Canadian whisky, vodka, London dry gin, and white rum, while displaying the bottles for each in front of a Monde Selection medal as a way to tout the high quality of the brands spirits.