| Abstract |
Partiers relax around a pool. It is a mixed race group. The women are not very clothed, the men wear more substantial outfits. In the pool, a couple slash each other with water. In the centre of the image is a table with a bottle of White Horse scotch. The scotch is at the centre of the party, and is bringing people together in fun, relaxing times. Behind the scotch lurks a huge, life-sized, pearly-white horse. In the 1970s, a lot of ads for this product had a similar white horse in the background of various scenes. The text for English-language adverts from this series was, "you can take a white horse anywhere". This ad may also have intended to communicate a similar meaning, though I think the text does not directly translate. The product is scotch whisky, the brand is White Horse. |