1994 India Today Kedia Distilleries Limited Alcohols

1994 India Today Kedia Distilleries Limited Alcohols

Metadata (MODS)
Titles	1994 India Today Kedia Distilleries Limited Alcohols
Related Item	India Today
Genre	alcohol
Genre	other alcohol
Identifier	DSC_0737.JPG
Note	There are words cut off at the side of the ad caused by the magazine's fold - this caused the some sentences in the transcription to be grammatically incorrect.
Note	Consider the odds we started out against. A little over a dozen employees. A sadly lacking capital investment. And a state which barely managed to produce 2 million litres of alcohol every year. Did we have a future here? For that matter, did any establishment have a future in this produce-deficit state? That fateful year, we were witness to a large-scale exodus; westward bound. Seems that was where the real business lay. We thought otherwise. KEDIA GROUP OF DISTILLERIES - M.P. BORN; M.P. BRED. Amidst raised eyebrows and loudly voiced doubts, we set up shop in a land which was already sagging under the weight of debts and forced imports. From then to now is a twenty five year period. Probably the most deliriously successful innings any company has ever had. KEDIA GROUP OD DISTILLERIES-A HOMEGROWN SUCCESS Sure enough, we started out small. 50 people and a capital investment of Rs. 25 lakhs. What we did have in plenty was tonnes of ambition. And a fierce love for our land. From small-time molasses trading, we plunged headlong into alcohol distillation. It was our first step towards making Madhya Pradesh a self-reliant state.. By the early seventies, we without our never-say-die workforce of 748 and superlative IMFL products, were already a force to reckon with in the liquor industry. The eighties was merely an affirmation of what the industry had now begun to suspect. The Kedia Group of Distilleries grew at a phenomenal rate, producing quite effortlessly, lakhs of litres of distilled alcohol a day. And with it changed the fortunes of Madhya Pradesh. From a state which produced only 2 million litres of alcohol every year and thus imported rather heavily from Maharashtra and U.P., it had certainly come a long way. The state was now exporting over 60 million litres of alcohol p.a. With the Kedia Group of Distilleries being a proud contributor of over 90% of the total export quantity! KEDIA GROUP OF DISTILLERIES - THE LARGEST IN INDIA. Today, the Kedia Group of Distilleries comprises 5000 people, 5 highly profitable units, with an installed capacity of 1300 million litres p.a. and an anticipated turnover of Rs. 2000 million in 1994! We meet the needs of a booming liquor industry, catering to all the large player... at merely a quarter of our total production capacity. Consider this in the light of the fact that with an annual demand growth of 12% per annum and the influx of international manufacturers, the market for distilled alcohol can only go one way - upwards. Which as you must have realised by now, is heartening news for our balance sheet! KEDIA GROUP OF DISTILLERIES - THE LARGEST EXPROTERS IN MADHYA PRADESH AND INDIA. Our product range includes highly successful brands which have earned us recognition across the country. Armed with such a billiant repertoire, it was merely a matter of time before we expanded our horizons. KEDIA GROUP OF DISTILLERIES - EARNING LARGE DIVIDENDS In 1991 we sent out tentative feelers in the global market. Representing us of course, were our prestigious brands - The quality conscious international market's response exceeded all our expectations. Today, we export out brands to countries like Russia, Dubai, Argentina, Vietnam, Australia, New Zealand, and Uzbekistan. Yet another feather in our cap is our selection the co-manufacturer by the discerning body of International Brand Producers. Very soon, the Kedia Group of Distilleries will be the first to manufacture premium international brands in India! KEDIA GROUP OF DISTILLERIES - LARGER-THAN-LIFE VISION. Never one to rest on its, the Group has invested heavily in HR&D. As a result, Training Programmes, Development-oriented Systems, Human Resources relatied seminars are more of rule than an exception at the Kedia Group of Distilleries. Also, the Group is a forefront crusader for Environmental conservation. It has set up a plant in each distillery which effectively recycles the effluents and converts them into biogas. The Group has its own R&D theatre, which equips us with state-of-the-art technological impetence in the field of distillation at any given point in time. But while the pursuit of work excellence will never up at the Kedia Group of Distilleries, being ahead of everybody does allow us the luxury of a few precious To take a few deep breaths and reflect. Aah! The air of Madhya Pradesh never smelt better. Pure. Refreshing. And distilled with the warm full bodied aroma of a 26-year-old success. graphic representation of the map of Madhya Pradesh IT TOOK US LESS THAN 6 YEARS TO PUT THE NET IMPORTING STATE OF MADHYA PRADESH ON THE EXPORT MAP OF INDIA. KEDIA DISTILLERIES LIMITED, A MEMBER OF THE KEDIA GROUP OF DISTILLERIES. CASTLE DOUGLAS (D LTD., DOUGLAS LAING (I) LTD., CASTLE DOUGLAS (INTL.,) LTD., KEDIA LIQUOR LTD., GREAT GLEN DISTILLERIES & WINERIES LTD.
Abstract	This is an two page advertisement by Kedia Distilleries Limited advertising their brand. It contains a detailed description of their company's history, accomplishments, goals, and connection to Madhya Pradesh. On the left side of the two pages, it contains the descriptions in small words, while on the right side, it contains a picture of an alcohol bottle spilled, with its spilled contents shaped like Madhya Pradesh.