| Note |
Educators Everywhere are speaking out against the use of tea and coffee with growing children. In the young, susceptibility to harmful drugs - such as "caffeine," in tea and coffee, is more marked than in persons of mature years. And just as many adult tea or coffee drinkers suffer from nerve irritability, heart disorder, digestive disturbances and other ills, so the child with its far and more sensitive make-up often suffers a hurt which may show in deficiency of learning ability or physical frailty - more noticeable to the teacher than to parents. The thing for parents to do is to keep coffee and tea out of the reach of our little citizens. The most unkind thing a mother can do is to place a cup of coffee before her child - Dr. Otto Juettner, Sec. Cincinnati Polyclinical, Cincinnati, O. In the light of such testimony the parent who gives a child tea or coffee is taking grave chances of ruining the child's health. Mothers, quick to remedy wrong health conditions, yet reluctant to deny childish pleasure its hot breakfast up, now use POSTUM - a pure food-drink made of wheat. It is free from caffeine or any other drug, and children and drink it at every meal and grow strong and rosy. "There's a Reason." |
| Abstract |
This is a medium-sized ad for Postum, which advertises AGAINST caffeine, tea, and coffee, and suggests itself (a food/wheat-based drink) as an alternative. It is different from previous ads, being more focused on children and the effect of caffeine on their health. It has an illustration of a man in a graduation cap and robe. |